About me
  • Advertising
  • Claritin
  • #NãoSejaPlanta
  • Scary Lamp
  • Favelagrafia
  • Skin to Skin
  • Stories to Inhale
  • Blind Passion
  • Pede a 24
  • Indescribable Pleasure
  • Milkfake
  • My Refugee Friend
  • Clash Royale
  • Petrobras
  • Mr Bruce
  • Megan or Mike
  • Owen Wilson
  • Talk or Face the Consequences
  • Deartificialize
  • Real Consumers
  • This is Flamengo
  • This is not Flamengo
  • Eternal Love
  • O Manto é meu
  • It's so beautiful!
  • I can
  • The fake free phone
  • Youtube Inverted Player
  • Party
  • Thumb Town
  • Sauce-Smear Etiquette School
  • Announcer
  • Absurd City
  • Oi - Russo
  • Photography
  • Copacabana
  • Waiting for a train
  • Fisherman
  • Flying Boards
  • Looking for the sun
  • Brooklyn Orthodox
  • The new teens
  • Instafrance
  • Temples
  • Click, click, click
  • Photo/illustration
André Havt
About me
  • Advertising
  • Claritin
  • #NãoSejaPlanta
  • Scary Lamp
  • Favelagrafia
  • Skin to Skin
  • Stories to Inhale
  • Blind Passion
  • Pede a 24
  • Indescribable Pleasure
  • Milkfake
  • My Refugee Friend
  • Clash Royale
  • Petrobras
  • Mr Bruce
  • Megan or Mike
  • Owen Wilson
  • Talk or Face the Consequences
  • Deartificialize
  • Real Consumers
  • This is Flamengo
  • This is not Flamengo
  • Eternal Love
  • O Manto é meu
  • It's so beautiful!
  • I can
  • The fake free phone
  • Youtube Inverted Player
  • Party
  • Thumb Town
  • Sauce-Smear Etiquette School
  • Announcer
  • Absurd City
  • Oi - Russo
  • Photography
  • Copacabana
  • Waiting for a train
  • Fisherman
  • Flying Boards
  • Looking for the sun
  • Brooklyn Orthodox
  • The new teens
  • Instafrance
  • Temples
  • Click, click, click
  • Photo/illustration

Real Consumers

To launch the new washing machine and refrigerator and show all the new features, no one better then the consumer itself to be our main character. We used real youtube videos to connect and boost the audience on digital platforms. 
#target analysis  #real people  #content  #digital strategy
Role: creative and creative director
 

 

 

 

↑Back to Top