Geely arrived in Brazil in mid-2025. Within just eight months, we launched three new models, establishing a highly consistent and distinctive brand strategy in a landscape flooded with new Chinese competitors. In record time, we secured the spot for the second best-selling electric vehicle in the country, completely exhausting factory inventory and turning the brand into a true object of desire for Brazilian drivers.
Role: Creative & CCO
Geely EX5 – The inaugural launch: a premium, 100% electric SUV.
Geely EX2 – The second chapter: a 100% electric urban compact.
Digital content feature created for the Geely EX2 campaign.
Brand experience and content activation for the Geely EX2.
Expanding the narrative arc and launch storytelling: the twins finally turn 18.
Expanding the narrative arc and launch storytelling: the twins finally turn 18.
Launch of the third model, Geely EX5 EM-i: a next-generation super hybrid with an extraordinary 1,300 km range.