9 residents from 9 different slums changed the way people see Rio de Janeiro's favelas. Their weapon of choice: an iPhone SE. 2 Cannes Bronze Lions. Design and Entertainment.
#apple #exhibit #activation #social strategy #branded content #PR #entertainment #socialtransformation #brand experience #direct #ooh
Exhibit at The Museum of Modern Art - Rio de Janeiro 2016 and 2019
Role: Creative
Case Study
Craft Case Study
Posters and Typography
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/557eebb7-9906-4085-a832-a619378a804d_rw_1920.jpg?h=bc09207ca5285dde7451e172a6100f9e)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/5f167bce-1399-4218-8a11-2b2fd3526a21_rw_1920.jpg?h=e3eb914dc722418446059248c0174ae8)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/e571b590-07c6-4285-8c13-2e5f3f0d74c3_rw_1920.jpg?h=900dcfc4b5b685636c2c00dbb8dc3560)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/158c414e-ef6b-449a-89db-ba61857b0760_rw_1920.jpg?h=e5b618987e7fb54638094e85e7af3708)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/ebebb4b7-41c1-45fd-9bf3-853ec06da52b_rw_1920.jpg?h=f7b7da9025f9d1344106986b029527be)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/9aa9d244-de51-4f74-9233-ef537a0989fa_rw_1920.jpg?h=69ae5490970a9f259226ec84b56866f3)
Some Favelagrafia's Photos
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/469397f8-698f-4fe3-988c-a2e16bec2b1a_rw_1920.jpg?h=d6c3550c745ce0807e5261414e753d3b)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/c8fbe733-ab60-47d9-81af-e546f2e430a7_rw_1920.jpg?h=130035b949b20eaeb20f80275ef08fbf)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/944b815f-f97a-4504-ae83-212bd3a4f363_rw_1920.jpg?h=4263a0178f265980389a738bf0e84918)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/349e71f5-880d-4eef-8d26-a2ec90280b01_rw_1920.jpg?h=d07c6870d34c5cc6de72d5e26cfcdfeb)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/c6dffb30-c701-487d-a58b-608755c6d107_rw_3840.jpg?h=f443ddaf0209c31d5e2cd38e52c1b377)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/ffbe0ea8-2336-4505-bf0a-1043edba826e_rw_3840.jpg?h=20052873b30dadae0fc6c2d552abd5ac)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/2e6c85e6-c89b-4169-9220-60f20bbd731b_rw_1920.jpg?h=8ffdefe26fede5ea08f62844edc9e189)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/78042cd8-664a-4e80-9874-67167a3a3cc3_rw_3840.jpg?h=be88a3205cad56db6b92495def3ad821)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/b6a6c0c6-29e3-40c1-83f9-3ba1121fda5d_rw_3840.jpg?h=30b014eae59702fc21eccb9735715540)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/983596af-cf7a-476a-a28c-5447e6c84f5c_rw_3840.jpg?h=c0c077f431442cc10f7147424d4ae9e9)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/ea1f3d72-4d66-4edf-847b-2fbef00ec401_rw_3840.jpg?h=969ef81e6ee60b640d159fca85ea4754)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/265c8a8b-9660-440c-82fb-4bc8ec721def_rw_1920.jpg?h=329f58772f6134ddf228cc4e9bd600ea)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/a8a4c5b4-bd4c-4f13-bef6-32014075690f_rw_3840.jpg?h=2692e078d0eaf5b8185e46243cfeb4e4)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/d559e0bb-71f5-4228-be35-226a0b196688_rw_3840.jpg?h=89768de747f5fb1bd13a196441ecfd95)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/2e7f54d8-117e-4435-9afa-3ef1069f36ed_rw_3840.jpg?h=cd612052a22a5ce19221b22e4ff49ef1)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/172ef039-7474-4027-bc26-1f93355cde18_rw_3840.jpg?h=862717681337c7a5c31cfd1a3ee148a4)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/9a192a74-b8dc-415b-a68e-9c7ecce4924c_rw_1920.jpg?h=1d115952bc2f5a6bb77bb48ade440788)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/ce5680ae-ed8f-48e4-82fc-a6eee0e30aa7_rw_1920.jpg?h=8f5b8a6005184ccad381bcc5a7985293)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/d7ed2552-8e14-4cf2-ba4c-4bf1553f5375_rw_1920.jpg?h=1df99e8ebe6aa1fb3e0c1cc5d02835fc)
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/145970f8-e50f-45ac-a689-de819386174a_rw_3840.jpg?h=f67b140991dab01de6959f1b075234f4)
The Exhibit at the Rio de Janeiro's Museum of Modern Art.
![](https://cdn.myportfolio.com/1cb7d6140673ad0c434c8bae47c0e76b/df3fe030-46a5-4d70-bdcb-56bc3bffb441_rw_1920.jpg?h=63364b55bf4893c62aa5ec9eb16bb59d)